Creating a sales pipeline

Learn how to create a sales funnel in SmartTask and tracking sales performance through analytics view

A sales pipeline defines where a prospect is in the purchasing process. Sales pipeline also helps a company in forecasting future sales and target setting for the sales team on a short run as well as long run basis.

Usually the sales process in a company includes the following steps:

Process Step:

Probability of Deal closure:

Inquiry

0%

Lead Qualified

10%

Meeting

20%

Lead Bought-In

50%

Proposal Sent

70%

Deal Lost

0%

Deal Won

100%

As a prospect moves through the sales pipeline the probability of sales increases. This is summarised by SmartTask based on inputs by sales team aiding decision making at any point in time.

Once your customer enters your sales pipeline, they become a sales opportunity. Each sales opportunity in your pipeline has its own value. By using the information about the value and probability of closure for each sales step, you can immediately get an estimate on the sales value for a given time period.

Creating Custom Fields

Select the sales project and open project settings modal. Once the modal is opened select Custom Fields Tab.

Deal Stage Custom Field:

Open custom field modal by following the guide here. In the custom field modal set the type to Dropdown and define your sales stages as dropdown options.

Deal Value Custom Field

Following the same process above create a new custom field with type Number.

All the tasks in the project now have these two custom fields. Let's see how to setup a prospect's stage through the custom fields we setup:

Linking created Custom Fields with CRM Analytics

Since CRM Analytics doesn't yet know which Custom Fields relate Deal Stage and Deal Value the analytics page looks like below:

Sales Report Settings

Sales report settings establishes the link between deal stage, deal value and custom fields. We also need to define the probability values for each deal stage as inputs in the relevant fields.

CRM Analytics Settings

As your sales people enter inquiries and track prospects through the sales pipeline, you would be able to get sales forecast through the Analytics page.

By default, CRM analytics shows you forecast based on past 2 months data. You can change the filter by clicking on Filter Analytics option in the top-left corner.

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